Great Lakes Builders, Inc., an Accredited BBB company has been rated A+ by the Better Business Bureau under its new Letter-Grade (A+ Thru F) Rating System.

Better Business Bureau’s (BBB) New Letter-Grade Rating System

Starting June 1st, the Better Business Bureau (BBB), one of the first organizations to rate businesses on their honesty and fairness to customers, is improving its rating system. The new business ratings are now based on letter grades A+ through F. The new letter grades replace the previous “satisfactory” or unsatisfactory” ratings. The ratings not only spotlight the honest ethical companies customers look for, but the ratings also assist companies see where their operations may be improved. The proprietary BBB ratings formula takes into account 17 weighted factors, using objective information and actual incidences of a business’s behavior that are verified and evaluated by BBB professionals.

Better Business Bureau (BBB) Accreditation

The Better Business Bureau (BBB) accreditation symbolizes businesses that demonstrate high business ethics, standards and practices. Accreditation also provides instant awareness of the values of a business to the type of customers that companies themselves value. Both consumers and businesses want to know they are dealing with trustworthy businesses. Accreditation by the BBB is an excellent indicator for trust. Accreditation delivers value by creating customer trust in the business. BBB Online Profile.